CASE STUDY
PELOTON
PROJECT OVERVIEW
BRAND: PELOTON
Peloton utilizes cutting-edge technology and sophisticated design methodologies to establish a worldwide network within the fitness domain. This concerted effort aims to facilitate individuals in realizing their full potential, offering them the means to pursue their fitness goals regardless of location or time constraints.
GOAL
To Drive Awareness, Loyalty and Sales—Inspiring individuals to become the best version of themselves, both physically and mentally, while showcasing how Peloton's technology empowers this transformation: a young cyclist's training journey – seamlessly blending her dedication on a Peloton bike with the exhilarating challenge of cycling through scenic landscapes, symbolizing the ascent towards personal excellence.
RESPONSIBILITIES
In the world of cinematography and storytelling, empowerment takes center stage. We embarked on a journey to capture the essence of determination and greatness through our latest spec campaign for Peloton – the leading name in stationary bikes, treadmills and fitness apps.
Our goal was simple yet profound: to inspire individuals to become the best version of themselves, both physically and mentally, while showcasing how Peloton's technology empowers this transformation. The concept was born from the idea of depicting a young cyclist's training journey – seamlessly blending her dedication on a Peloton bike with the exhilarating challenge of cycling through scenic landscapes, symbolizing the ascent towards personal excellence.
Internally, we aimed not only to produce a compelling piece but also to demonstrate our storytelling prowess and production capabilities. From the cozy confines of an Arizona home to the breathtaking vistas of Canyon Lake, our team meticulously crafted each scene, infusing creativity and quality into every frame.
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Concept
Script Development
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Producing
Shot-List & Storyboard Development
Talent Searching & Booking
Location Scouting & Booking
Production Designing
Sourcing Crew & Gear
Acquiring Permits
Logistics
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Producing
Directing
Set Design
Lighting
Filming
Voice-over Recording
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Editing
Color Correction & Grading
VFX / Graphics Animation
Sound Design (Foley and SFX, Stereo Mixing & Mastering)
Music Scoring
Empowerment in MotioN
COMMERCIAL FILM (version 2)
TALENT
LAUREL RATHBUN
PRODUCTION CREW
PASCAL TRENOU
MEGAN WILSOM
PASCAL TRENOU
HUNTER GOETZ
QUINN TAPLIN
STEPHEN DAVIS
HUNTER GOETZ
LEVI ELIZAGA
DANIEL HARVEY
KENNY HERNANDEZ
JO FUENTES
AUSTIN MCCARTHIC
ADAM HARDING
AKIN AKINWANDE
PASCAL TRENOU
TYLER CHANDLER
JULIAN BUITRAGO
Elizabeth Hales
WRITER / DIRECTOR:
Producer:
Director of Photography:
1st ASSISTANT CAMERA:
1st ASSISTANT CAMERA:
2nd ASSISTANT CAMERA:
DJI Ronin 2 Tech:
Jib Operator:
Gaffer:
Grip:
Set Decorator:
Production Assistant:
Production Assistant:
BTS Videographer:
Editor:
Colorist:
Sound Designer:
Voiceover Artist:
Behind the Scenes
how it was shot
Our behind-the-scenes highlight reel captures the essence of our production process – from candid moments on set to the precision of each shot – showcasing the dedication, artistry behind our craft; the collaborative efforts and insights into the intricate scene setups and technical nuances that brought our vision to life.
PARTNER WITH US
As we reflect on this exhilarating experience, we invite you to join us on this transformative journey – where every pedal stroke and every frame tells a story of empowerment and resilience. Join us as we push boundaries, challenge conventions and inspire greatness – one revolution at a time.