COMMERCIAL FILM
Empowerment in MotioN
BRAND: PELOTON
Peloton utilizes cutting-edge technology and sophisticated design methodologies to establish a worldwide network within the fitness domain. This concerted effort aims to facilitate individuals in realizing their full potential, offering them the means to pursue their fitness goals regardless of location or time constraints.
PRODUCTION COMPANY: EDEMVISUALS
In the world of cinematography and storytelling, empowerment takes center stage. We embarked on a journey to capture the essence of determination and greatness through our latest spec campaign for Peloton – the leading name in stationary bikes, treadmills and fitness apps.
Our goal was simple yet profound: to inspire individuals to become the best version of themselves, both physically and mentally, while showcasing how Peloton's technology empowers this transformation. The concept was born from the idea of depicting a young cyclist's training journey – seamlessly blending her dedication on a Peloton bike with the exhilarating challenge of cycling through scenic landscapes, symbolizing the ascent towards personal excellence.
Internally, we aimed not only to produce a compelling piece but also to demonstrate our storytelling prowess and production capabilities. From the cozy confines of an Arizona home to the breathtaking vistas of Canyon Lake, our team meticulously crafted each scene, infusing creativity and quality into every frame.
PELOTON COMMERCIAL FILM
RESPONSIBILITIES
CREATIVE STRATEGY
CONCEPT & SCRIPT DEVELOPMENT
PRE-PRODUCTION
PRODUCING, SHOT-LIST & STORYBOARD DEVELOPMENT, TALENT SEARCHING & BOOKING, LOCATION SCOUTING & BOOKING, SOURCING CREW & GEAR, ACQUIRING PERMITS, AND LOGISTICS
PRODUCTION
PRODUCING, DIRECTING, FILMING, VOICE-0VER RECORDING
POST PRODUCTION
EDITING, COLOR CORRECTION & GRADING, SOUND DESIGN,
PELOTON COMMERCIAL FILM (version 2)
“how it was shot”
As we delve behind the scenes, our "How It Was Shot" video unveils the collaborative efforts and insights into the intricate scene setups and technical nuances that brought our vision to life.
HOW IT WAS HOT (Video Coming Soon)
CAST
LAUREL RATHBUN
TALENT:
PRODUCTION CREW
PASCAL TRENOU
WRITER:
PASCAL TRENOU
DIRECTOR:
MEGAN WILSOM
PRODUCER:
PASCAL TRENOU
DIRECTOR OF PHOTOGRAPHY:
QUINN TAPLIN
1st ASSISTANT CAMERA:
HUNTER GOETZ
1st ASSISTANT CAMERA:
STEPHEN DAVIS
2nd ASSISTANT CAMERA:
HUNTER GOETZ
DJI RONIN 2 TECHNICIAN:
LEVI ELIZAGA
JIB OPERATOR:
DANIEL HARVEY
GAFFER:
KENNY HERNANDEZ
GRIP:
JO FUENTES
SET DECORATOR:
AUSTIN MCCARTHIC
PRODUCTION ASSISTANT:
ADAM HARDING
PRODUCTION ASSISTANT:
AKIN AKINWANDE
BTS VIDEOGRAPHER:
PASCAL TRENOU
EDITOR:
TYLER CHANDLER
COLORIST:
JULIAN BUITRAGO
SOUND DESIGNER:
Behind the Scenes
Our behind-the-scenes highlight reel captures the essence of our production process – from candid moments on set to the precision of each shot – showcasing the dedication and artistry behind our craft.
BEHING THE SCENES VIDEO
As we reflect on this exhilarating experience, we invite you to join us on this transformative journey – where every pedal stroke and every frame tells a story of empowerment and resilience. Join us as we push boundaries, challenge conventions and inspire greatness – one revolution at a time.