LEADPOINT
CASE STUDY
Project Overview
Client: Leadpoint
Agency: MaJic BRANDING (formerly known as Baked Brands Studio)
Deleverables: customer facing & recruitment videos
goal: Leadpoint is looking to drive sales and recruiting
ABOUT LEADPOINT:
Leadpoint, a technology, data, and recruiting solution company for recovery materials facilities, has been a trusted operating partner for recycling and manufacturing companies coast to coast for over 20 years.
Responsibilities:
Edemvisuals was tasked to communicate Leadpoint message through video, aiming to drive sales, trust, and loyalty. Our responsibility was to produce results-driven video contents for LP. Our team was responsible for creating two high-impact videos: a Customer-Facing Brand Video and an Associate Recruiting Video. Both were developed to be high-quality, engaging, and strategically aligned to support Leadpoint’s recruitment and client acquisition goals.
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Concept and Art Direction
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Producing, Scriptwriting review, Script Breakdown, Shot-list and Storyboard Development, Location Scouting & Booking, Voice Over Talents Casting, Crew & Gear Sourcing, Production Design, Production Planning, Managing and Coordinating.
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Filming: Producing, Directing, Lighting, Cinematography, Photography, and voice-over recording.
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Editing, Color Correction & Grading, VFX, V.O. Editing/Cleanup, Sound Design, Stereo Mixing & Mastering, Subtitle/Caption Creation (English and Spanish)
DELIVERABLES
Customer FAcing video
LP enables their clients to be the hero by creating operational peace of mind and workforce stability.
Goals: Drive sales by with a tool that defines Leadpoint's role in helping MRF's as an operating partner.
Duration: 90 seconds - 2 Minutes
Recruitment video
LP setting the candidate up for success & a bright future doing meaningful work.
Goals: Drive recruiting, drive candidates to become associates
Duration: 2 minutes
PRODUCTION CREW
Director/DP:
1ST Assistant camera:
Gaffer:
Grip:
Editor:
Voice Over Talent #1:
Voice Over Talent #2:
Pascal Trenou
Patrick Harney
Joshua Coe
Kenny Hernandez
Pascal Trenou
Jas Patrick
Jonny Loquasto
BEHIND THE SCENES – PHOTOS
TESTIMONIAL
“EDEMVISUALS' videos were well-received by the end client. The team worked under tough conditions and delivered phenomenal work. EDEMVISUALS was patient and extremely professional, delivering the project within the required time and budget. The team acted with agility and adjusted to the project.”
— Kaitlyn Fitzgerald | CEO & Co-Founder, Majic Branding