LEADPOINT

Project Overview

Client: Leadpoint

Agency: MaJic BRANDING (formerly known as Baked Brands Studio)

Deleverables: customer facing & recruitment videos

goal: Leadpoint is looking to drive sales and recruiting

ABOUT LEADPOINT:

Leadpoint, a technology, data, and recruiting solution company for recovery materials facilities, has been a trusted operating partner for recycling and manufacturing companies coast to coast for over 20 years.

Responsibilities:

Edemvisuals was tasked to communicate Leadpoint message through video, aiming to drive sales, trust, and loyalty. Our responsibility was to produce results-driven video content for LP. Our team was responsible for creating two high-impact videos: a Customer-Facing Brand Video and an Associate Recruiting Video. Both were developed to be high-quality, engaging, and strategically aligned to support Leadpoint’s recruitment and client acquisition goals.

  • Concept and Art Direction

  • Producing, Scriptwriting review, Script Breakdown, Shot-list and Storyboard Development, Location Scouting & Booking, Voice Over Talents Casting, Crew & Gear Sourcing, Production Design, Production Planning, Managing and Coordinating.

  • Filming: Producing, Directing, Lighting, Cinematography, Photography, and voice-over recording.

  • Editing, Color Correction & Grading, VFX, V.O. Editing/Cleanup, Sound Design, Stereo Mixing & Mastering, Subtitle/Caption Creation (English and Spanish)

PRODUCTION CREW

Director/DP: Pascal Trenou

1ST Assistant camera/2ND Camera Operator: Patrick Harney

Gaffer: Joshua Coe

Grip: Kenny Hernandez

Editor: Pascal Trenou

Voice Over Talent #1: Jas Patrick

Voice Over Talent #2: Jonny Loquasto

Customer FAcing video

LP enables their clients to be the hero by creating operational peace of mind and workforce stability.

Goals: Drive sales by with a tool that defines Leadpoint's role in helping MRF's as an operating partner.

Duration: 90 seconds

Recruitment video

LP setting the candidate up for success & a bright future doing meaningful work.

Goals: Drive recruiting, drive candidates to become associates

Duration: 90 seconds - 2 minutes