ARIZONA BANK AND TRUST
CASE STUDY
Project Overview
Client: ARIZONA BANK & TRUST
DELIVERABLES: 10 brand content Videos (3 00:30 TV Spots, 4 customer spotlight videos, 3 Community InvolvEment videos,
goal: to drive AWARENESS, LOYALTY, and sales.
ABOUT ARIZONA BANK & TRUST:
Arizona Bank and Trust is a growing, dynamic bank strengthened by UMB, a multi-billion-dollar financial services company dedicated to the principles of community banking: offering innovative products, expert insights and personalized financial solutions to its local communities.
Responsibilities:
Arizona Bank & Trust came to us with a clear goal: to tell stories that not only inform but connect — to move beyond traditional marketing and speak directly to the heart of their community.
Edemvisuals partnered closely with ABT’s internal team to conceptualize and produce a series of high-impact branded videos that reflect their mission, build trust, and inspire action. From strategy and scripting to on-location filming and post-production, our team led every step of the creative journey.
Each video was designed with intention — blending thoughtful storytelling, purposeful visuals, and emotional resonance to spotlight the people and values that define Arizona Bank & Trust.
The result: content that doesn’t just market, but moves.
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Strategy, Concept and Art Direction
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Producing, Scripting, Script Breakdown, Shot-list and Storyboard Development, Location Scouting & Booking,, Crew & Gear Sourcing, Production Design, Logistics.
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Filming: Producing, Directing, Lighting, Cinematography, Capturing interviews/Talking heads.
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Editing, Color Correction & Grading, VFX, Sound Design, Stereo Mixing & Mastering, Music Search and Licensing.
CUSTOMERS’ STORIES
SPOTLIGHT: ANDREW Renteria (Chubasco Taco)
An ABT’s customer, Andrew Renteria, a chef and owner of Chubasco Taco, steps into the spotlight to deliver a heartfelt testimonial about his business journey and the supportive role ABT has played.
Publish: Digital | Duration: 90 seconds
Publish: TV SPOT | Duration: 00:30
PRODUCTION CREW
Pascal Trenou
Ryan Taplin
Quinn Taplin
Christopher Mas
Pascal Trenou
Director/DP:
2nd camera Operator:
1ST Assistant camera:
Sound Mixer:
Editor:
SPOTLIGHT: Lloyd Beal (Peoria Ave Preschool)
An ABT’s customer, Andrew Renteria, a chef and owner of Chubasco Taco, steps into the spotlight to deliver a heartfelt testimonial about his business journey and the supportive role ABT has played.
Publish: TV SPOT | Duration: 90 seconds
Publish: TV SPOT | Duration: 00:30
PRODUCTION CREW
Pascal Trenou
Ryan Taplin
Patrick Harney
Kennyt Mitchell
Daniel Harvey
Cameron Elsworth
Morgan Furno
Pascal Trenou
Director/DP:
2nd camera Operator:
1ST Assistant camera:
Sound Mixer:
Gaffer:
Grip:
Production Assistant (PA):
Editor:
SPOTLIGHT: Jae vonne Teague (She Talks Life Magazine)
An ABT’s customer, Andrew Renteria, a chef and owner of Chubasco Taco, steps into the spotlight to deliver a heartfelt testimonial about his business journey and the supportive role ABT has played.
Publish: TV SPOT | Duration: 90 seconds - 2 minutes
PRODUCTION CREW
Publish: TV SPOT | Duration: 00:30
Pascal Trenou
Dustin James Leighton
Hunter Goetz
Zaid Noaman
Daniel Harvey
Cameron Elsworth
David Afanou
Pascal Trenou
Director/DP:
2nd camera Operator:
1ST Assistant camera:
Sound Mixer:
Gaffer:
Grip:
Production Assistant (PA):
Editor:
COMMUNITY INVOLVEMENT VIDEOS
Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Make it stand out.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Make it stand out.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Make it stand out.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.